The behavior change platform for health and performance professionals

Motivation isn't the problem.

Clients and patients agree with the plan and don't follow through. Most approaches blame willpower or motivation. Solution-Focused is the evidence-based approach that changes the conversation, and the client.

Foundations in Solution-Focused Health Coaching
Professional Certification · AI Practice + Human Review · Certificate + LinkedIn Badge
Indiana University School of Medicine
Approved
Indiana University School of Medicine
6.0 AMA PRA Category 1 Credits™
American Council on Exercise Approved Provider
Approved
American Council on Exercise
0.70 ACE Continuing Education Credits
The Gap Most Professionals Never Close

You've done everything right.
So why isn't it working?

You're good at what you do. You've invested years building your expertise. You explain clearly, guide patiently, and genuinely care about the people you work with.

And still, too many of them leave with good intentions but never follow through. They understand your recommendations. They may even agree with them. But once daily life takes over, old routines take over too.

The problem isn't your lack of expertise. It's that most professionals, whether in a clinic, a gym, or a coaching practice, were never taught a conversational process that turns good intentions into action.

That's exactly what Foundations in Solution-Focused Health Coaching teaches. Learn more about the approach →

Solution-Focused
Traditional Approach
Start with what's wanted
Identify the problem
Build on what's working
Analyze what's wrong
Client generates next steps
Prescribe the solution
Responsibility shifts back
Expert carries the weight
Client owns the change
Client follows instructions
Solution-building model
Advice-giving model
A coherent, evidence-based approach
A mix of practices and approaches
A different starting point
The Certification Process

Learn. Practice. Certify.

A structured path from first lesson to professional certification, designed for working professionals who don't have time to waste.

01

Learn the Solution-Focused Basics

Self-paced instruction covering principles of the Solution-Focused approach, the three-part structure, and the Dialogic Orientation Quadrant (DOQ), your map for structuring every conversation around what's wanted, what's working, and what's next. Four private 1:1 consults give you direct access to expert guidance on real cases from your own practice.

Self-Paced · 4 Private Consults
02

Practice with SolutionCoach AI™

Unlimited simulated practice with real client and patient scenarios. Build fluency in a safe, low-stakes environment with instant feedback before applying skills live.

AI-Powered · Unlimited Practice
03

Submit Your Transcript & Certify

Get an expert human-reviewed assessment of a SolutionCoach AI session. Earn your professional certificate, verified LinkedIn badge, and one month of live Practice Lab to lock in your skills.

Certificate · LinkedIn Badge · CME · ACE CECs
What Graduates Say

Real outcomes from real professionals

"As a nurse and clinical educator, this approach is both practical and immediately usable in real clinical settings. It fits into existing workflows without adding time or complexity. Instead of focusing on what's wrong, it helps patients notice what's already working and take small, realistic steps forward, leading to more efficient and energizing interactions for both patients and clinicians."

Christine Gilbert, BSN, RN
Christine Gilbert, BSN, RN
Clinical Educator

"I completely threw out the gym's old script. My closing rate was zero doing it that way. But after going through Stamina Lab's training, everything changed. My closing rate shot up because the conversations were completely different. We were actually evoking change in that first session, and people would walk away saying, 'I'm not going to get this anywhere else. I need to be with this guy.'"

Collin Adams
Collin Adams
Personal Trainer

"The beauty of a Solution-Focused mindset is that from the very first conversation, the client is clear on what they want, and that stays threaded through every session. That clarity makes the work more meaningful for the client and for me as a trainer. Clients show up, stay engaged, and stop skipping sessions because they feel connected to where they're headed. It's better for the client, better for the trainer, and honestly, better for business."

April Juarez
April Juarez
Certified Solution-Focused Coach
The Certification Pathway

A structured standard, not a single course

Stamina Lab's four-level competency framework builds reliable Solution-Focused performance, from basic foundational skills to fluency and organizational leadership.

Level 1
Entry
Certification
Shared structure and language for Solution-Focused conversations
Level 2
Practitioner
SF Practitioner
Reliable application across varied contexts and time constraints
Level 3
Advanced
Advanced SF Practitioner
Proficient to work in complex, high-stakes contexts
Level 4
Leadership
Trainer / Instructor
Ability to teach, supervise, and sustain standards across teams
Levels 2–4 require active Practice Lab participation, the ongoing mastery engine that keeps certified professionals sharp.
Built for Your Practice

Where do you want to start?

Same Solution-Focused approach. Four buyer paths, each with its own credential and its own outcome focus.

Healthcare Professionals

Improve patient adherence and follow-through.

For clinicians whose patients agree with the plan and don't follow through. Solution-Focused changes the structure of the visit so the next step lands, without adding time or scripts.

  • MDs, DOs, NPs, PAs, RNs
  • Care coordinators and clinical support staff
  • Primary care, lifestyle, integrative, chronic disease
Approved by Indiana University School of Medicine for 6.0 AMA PRA Category 1 Credits™.
For healthcare professionals →
Fitness Professionals & Trainers

Better consult-to-membership conversion and client retention.

For trainers whose clients commit to four sessions and show up for two. Solution-Focused shifts the conversation, and the engagement holds.

  • Personal trainers and group fitness instructors
  • Strength and conditioning coaches
  • Pilates and yoga instructors
Approved by ACE for 0.70 Continuing Education Credits. IU Certificate of Attendance issued by Indiana University School of Medicine.
For fitness professionals →
Health Coaches & Wellness Practitioners

Behavior change that actually holds.

For coaches whose clients show up motivated and ghost two weeks in. Solution-Focused changes how the coaching conversation begins, so the work threads through every session.

  • Certified health coaches
  • Integrative and functional medicine practitioners
  • Nutrition, sleep, stress, and lifestyle coaches
Approved by ACE for 0.70 Continuing Education Credits. IU Certificate of Attendance issued by Indiana University School of Medicine.
For health coaches →
Teams & Enterprise

Shared language across the entire practice.

For practice owners and clinical leaders. Train the whole team in one approach so consistency stops being an individual variable. Both clinical and non-clinical staff earn institutional recognition.

  • Practice owners and practice managers
  • CMOs, clinical directors, L&D leads
  • Patient care coordinators and consult staff
Dual institutional approval. Team competency framework. Performance-based certification.
Talk to our team →
Team Training

Train your team.
Transform every conversation.

When an entire team shares a Solution-Focused language and structure, something shifts organizationally, not just individually. Conversations become more effective and time-efficient. Engagement improves. The professional burden of carrying the change process decreases.

Higher engagement and follow-through across your team
A shared stance and approach that strengthens engagement at every touchpoint
Reduced burnout and professional burden through shared ownership of change
Scalable certification pathway with built-in mastery support
Start a Conversation →
6
AMA PRA Category 1 Credits™ per enrollee
Indiana University School of Medicine
0.70
ACE Continuing Education Credits per enrollee
American Council on Exercise
4
Certification levels with defined competency standards
From entry to leadership
AI practice with SolutionCoach AI™
No scheduling disruption for your team
Ready to Begin

Become the Practitioner Whose Conversations Foster Sustainable Change

Join health and performance professionals building a practice grounded in evidence, and outcomes that last.

Start immediately · 6 CME credits for healthcare · 0.70 ACE CECs for performance pros