CLOSE MORE CLIENTS THAN YOU DREAMED POSSIBLE AND COACH MORE POWERFULLY
Foundations in Solution-Focused Health Coaching Certification for Fitness Professionals
What if you could have conversations with potential clients that feel natural, flow easily, build instant trust, and inspire clients to say, “This is exactly what I’ve been looking for”—without using sales scripts that make you look insincere or hard sell tactics?
This invite-only certification helps you master the Dialogic Orientation Quadrant (DOQ)—an evidence-based framework that sharpens your coaching and transforms your discovery calls.
You’ll learn to listen for what the client really wants, and respond in a way that ends up with them selling the program to themselves. By training with us in the DOQ, you don’t have to worry about closing clients because they do it themselves.
What You’ll Walk Away With
A Clear, Easy-to-Use Framework for Client Conversations
Stop over-explaining and start co-creating momentum toward what the client wants.
Fluency Using the DOQ to Map Client Language in Real Time
Use insights from mapping to determine what and how to respond so you maximize the likelihood of success.
Tools to Close Discovery Calls Without Pressure
Use deceptively simple but powerful solution-focused questions to help clients realize what they’re capable of, what’s possible, and take the next step.
AI-Powered Practice with Feedback
Build confidence and competence in a low-stakes space before taking it into your next session.
The DOQ–A Tool You’ll Actually Use Because it Makes a Difference
Real-world application, not just theory or technique. Use the DOQ in every consult, group, or coaching session.
CE Credits (Coming Soon)
We’re actively pursuing continuing education approval for various professionals. Join the waitlist and we’ll notify you as soon as CE credits are available.
Stamina Lab’s Proven System for Personal Fitness Trainers & Coaches
We’ve trained thousands of professionals in how to build stronger, more effective conversations—and it hasn’t taken them weeks on end to learn.
This program is part of Stamina Lab’s unique, time-efficient, cost-effective system designed to help personal trainers:
Improve outcomes without years of specialized training
Increase referrals through better engagement
Feel more confident in every session—from first consult to long-term support
If you’re already coaching, this program won’t slow you down. We made it with busy professionals like you in mind, so it will fit your schedule. The big benefit? It will immediately boost your coaching skills and outcome even after only the first session.
Practice Smarter with SolutionCoach AI™
AI-Powered Practice for Real-World Coaching
Skill-building doesn’t happen by reading—it happens by doing.
That’s why you’ll also get access to SolutionCoach AI™, our exclusive practice tool designed to help you:
Sharpen your listening and response strategies
Practice real-world client scenarios
Reflect on what’s working—and what to try next
Think of it like your own coaching flight simulator. Low-stakes. High-value. Available 24/7.
What Coaches Are Saying
Hear from health coaches who have experienced the impact of our training:
This helped me finally feel confident in guiding consults without sliding into advice-giving that so many clients find annoying or offensive.
The DOQ made me realize how often I was reinforcing problems without meaning to. This changed everything.
“I completely threw out the gym’s old script—my closing rate was zero doing it that way. But after going through Stamina Lab’s training, everything changed. My closing rate shot up because the conversations were completely different.
We were actually evoking change in that first 30-minute session, and people would walk away saying, ‘I’m not going to get this anywhere else—I need to be with this guy.’”
The AI practice tool gave me so much confidence before I ever tried this live. Super helpful.
Frequently Asked Questions
What is the DOQ?
The Dialogic Orientation Quadrant (DOQ) is a simple, framework based on the evidence-based solution-focused approach that helps you:
- Map what a client is saying by tracking two things: time orientation (past vs. future) and focus (what’s wrong vs. what’s wanted)
- Respond in ways that consistently reinforce the client’s resilience and resourcefulness, and build hope for a better future
Who is this for?
Health, wellness, and fitness professionals ready to deepen their coaching skills—even if you don’t have a background in psychology, human behavior, or formal coach training.
How long will it take?
Roughly 4-6 hours total. Fully self-paced with optional live support.
Is there a certificate?
Yes! You’ll earn the Foundations in Solution-Focused Health Coaching Certification after completing the online portion of the course and submitting a brief recording of a coaching session that demonstrates minimum skills using the DOQ.
Are CE credits included?
We’re working on CE credit approval. Join the waitlist to be notified when credits are confirmed.
When does it open?
Early access begins soon. Join the waitlist to be the first to know when spots open.
Ready to Shift Your Conversations—and Boost Your Close Rate?
Join the early access waitlist and be the first to get in.