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The Neuroscience of Vision: Why Focusing on the ‘Preferred Future’ Unlocks the Brain for Change

The Neuroscience of Vision: Why Focusing on the ‘Preferred Future’ Unlocks the Brain for Change

Jun 9, 2026 | Coaching, Health, Practice Growth, SF vs MI

Some coaching conversations feel heavy. Others feel creative and full of momentum. According to the research, it’s not chemistry — it’s neuroscience. Here’s what your questions are doing to your client’s brain.

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The 2:1 Rule: Why Your ‘Active Listening’ Might Not Be Reaching the MI Standard

The 2:1 Rule: Why Your ‘Active Listening’ Might Not Be Reaching the MI Standard

Jun 2, 2026 | Coaching, Healthcare, Practice Growth, SF vs MI

Most practitioners believe they’re doing MI. But the fidelity benchmarks are more demanding than the workshops let on. Here’s why the 2:1 ratio is a heavy lift — and what the Solution-Focused approach offers instead.

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Ambivalence or Action? How to Choose Between Solution-Focused and Motivational Interviewing

Ambivalence or Action? How to Choose Between Solution-Focused and Motivational Interviewing

May 26, 2026 | Coaching, Healthcare, Practice Growth, SF vs MI

Most health professionals have been trained in Motivational Interviewing. The key to higher follow-through isn’t just doing more MI — it’s knowing when to shift to a Solution-Focused stance. Here’s the clinical decision framework.

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Stop Solving, Start Asking: Why Focusing on Problems Can Stall Patient Progress

Stop Solving, Start Asking: Why Focusing on Problems Can Stall Patient Progress

May 19, 2026 | Coaching, Healthcare, Practice Growth, SF vs MI

When a patient presents a barrier, the instinct is to analyze it. But staying inside the problem story is often what causes the Conversation Gap. Here’s why focusing on exceptions — not obstacles — is the evidence-based path to follow-through.

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The 24-Hour Win: Why Your Sessions Should End with Visibility, Not Just Commitment

The 24-Hour Win: Why Your Sessions Should End with Visibility, Not Just Commitment

May 12, 2026 | Coaching, Healthcare, Practice Growth, SF vs MI, Temporal Map

Close the “follow-through gap” in health coaching by learning how to anchor every session to a visible sign of progress and an immediate next step.

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Beyond SMART Goals: Why Your Clients Need a “Preferred Future” to Achieve Real Change

Beyond SMART Goals: Why Your Clients Need a “Preferred Future” to Achieve Real Change

May 5, 2026 | Coaching, Healthcare, Practice Growth, SF vs MI, Temporal Map

Discover why traditional goal-setting often fails and how helping clients build a “preferred future” activates the neural pathways needed for lasting behavior change.

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Coaching the “Uncoachable”: How a Solution-Focused Stance Reaches Reluctant Clients

Coaching the “Uncoachable”: How a Solution-Focused Stance Reaches Reluctant Clients

Apr 28, 2026 | Coaching, Healthcare, Practice Growth, SF vs MI

Discover why traditional motivation-building can stall with reluctant or mandated clients — and how a Solution-Focused approach creates genuine engagement from the very first question.

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Select and Preserve: Why Your Paraphrasing Might Be Blocking Client Progress

Select and Preserve: Why Your Paraphrasing Might Be Blocking Client Progress

Apr 21, 2026 | Communication, Healthcare, SF vs MI

When you paraphrase a client’s words, you’re making a choice — not just a communication decision. Research into the microanalysis of therapeutic conversations shows that how practitioners handle client contributions directly predicts follow-through. Here’s what the evidence says.

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The Brief Coaching Session: Why You Should Stop Evoking Motivation and Start Building a Preferred Future

The Brief Coaching Session: Why You Should Stop Evoking Motivation and Start Building a Preferred Future

Apr 17, 2026 | Communication, Healthcare, SF vs MI, Temporal Map

The check-in is scheduled for 15 minutes. Your client is struggling with a habit they’ve committed to multiple times. You can feel the clock ticking as you try to help them find the drive to stay on track. In health coaching, many practitioners rely on...

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When They’re Already Motivated: Why Motivational Interviewing Can Stall Your Patient’s Progress

When They’re Already Motivated: Why Motivational Interviewing Can Stall Your Patient’s Progress

Apr 10, 2026 | Communication, Healthcare, SF vs MI

When a patient has already decided to change, Motivational Interviewing’s evocative structure can slow their momentum. Here is what the evidence shows about a different approach.

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Recent Posts

  • The Solution-Focused Ear: What to Listen For (and What to Ignore) to Drive Faster Results
  • The Neuroscience of Vision: Why Focusing on the ‘Preferred Future’ Unlocks the Brain for Change
  • The 2:1 Rule: Why Your ‘Active Listening’ Might Not Be Reaching the MI Standard
  • Ambivalence or Action? How to Choose Between Solution-Focused and Motivational Interviewing
  • Stop Solving, Start Asking: Why Focusing on Problems Can Stall Patient Progress

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